Welcome to the LMC in Europe Projects Blog.
Lancaster and Morecambe College are involved in many European and Lifelong Learning Projects and we want to share this exciting work with you. We are a Further Education, Adult and Vocational Training Provider in the North of England with a diverse range of courses and activities; giving our students the best possible learning experience.
START - Art of the Start Grundtvig Partnership Meeting Three in Leeuwarden
The Third meeting of the Art of the START project took place
in the beautiful city of Leeuwarden, situated in Friesland, the Netherlands 10TH- 12TH
Partners from the U.K, Spain, Greece, the Czech Republic and
our hosts in Leeuwarden attended the project meeting which is designed to bring
together active and retired and business people and entrepreneurs with younger
generations to share their knowledge and experience through motivational tasks,
and or workshops.
This particular project meeting focussed on Mentors, How to
choose a mentor, the process of matching a mentor with a Mentee and the role of
the mentor in supporting them. Help Direct (Age UK) bought along with them two volunteers
that currently volunteered with them that had expressed an interest in being
among the two first Mentors to go through the process. They attended the
meeting to gain more knowledge as to what would be expected of them. Both
volunteers had previously held positions in business where they had supported
others, this meant that they were both ideal candidates to be Mentors and to
A handbook was devised in a previous project meeting by our
partners in the Czech Republic which discussed the above topics, this is
currently being translated into all of the partner countries languages, for all
to use. Our hosts in Leeuwarden had organised our meetings, which
were mostly held on boats! Being the Netherlands and the amount of canals
surrounding the city this was the most appropriate type of venue.
Our partners from Leeuwarden had developed a Canvas Business
model one of which we were all given. This is a tool that a mentor could use
when discussing with their mentee such topics as:
ØCustomer segments- Who are their current
customers? Who do they want their customers to be? How can you attract more?
ØCustomer relationships-What type of relationship
do you have with your customers? Could you improve them?
ØChannels- Through which channels do you
currently promote your business, what new ideas can you think of where you can
promote your business?.
ØRevenue streams- How do your Customers currently
pay, does this work for them? Are there any other methods they could pay by?
ØValue proposition-What is the value of your
business, how do others perceive your value?
ØKey resources- What business resources do you
have- People, contacts?
ØKey activities-What are your key activities, can
you innovate, what else could you do?
ØKey partners-Who are your partners, who could
you partner with?
ØCost structure-What costs do you have? Could
there be any cost savings?
Ingrid explaining the
Canvas Business model
Innovation activity using the Canvas Business model
We used one of our Dutch partner’s business’s ‘Greenjoy’ to
carry out our innovation activity as a basis to see how the Business canvas
model works.Greenjoy is a boat rental
company designed to sail yourself, they areinnovative because unlike any others in Leeuwarden they
are electric sailing boats
and are 100% green, quiet and friendly to the environment, they
are quick and easy to book-usually done by the internet or over your phone.
Prices are very competitive, starting at €10-15 per hour.
We carried out the
activity on board one of the Green joy boats- our host Ritske said that ‘If you
want to innovate you have to come out of your normal surroundings to do it,
this helps clear the mind and allows a free flow of new ideas and
communication’. At the end of the activity each group
presented back to our hosts a selection of ideas that could if wished be taken
up to assist the further expansion of the business.
The next START meeting
will be held in Ostrava, the Czech Republic in February where both mentors and
mentees will come together to try out some of the ideas from previous meetings.